Facebook: Future Online Dating?

Today, the percentage of online relationships makes up about 30% as compared to 3% 10 years ago. Mark Zuckerberg, Facebook CEO, has recently announced the company’s plans to introduce a new dating feature soon. Are you interested in adult merchant processing? How can you get approved for an online dating merchant account easily? Keep on reading and you’ll know.

Facebook Starting a Dating Game: Adult Merchant Processing

Facebook Inc is entering the online dating market. Mark Zuckerberg has recently announced that the company is planning a dating service to matchmake singles on the world’s largest online social network and encourage them to spend more time there. Investors have some initial concerns that Facebook would rapidly usurp existing dating apps.

When it comes to major players in the industry, shares in Match group immediately dropped by 22%. Later, it recovered after its positive profit announcement. So, investors aren’t sure whether users are going to avoid using popular Tinder, Bumble, Hinge, and Happn, and go with Facebook’s new dating service.

Atlantic Equities’ James Cordwell notes that the initial functionality offered by FB’s dating service has relatively basic features as compared to those offered by Match’s services. So, Cordwell believes that the impact the world’s most popular social networking platform has on the dating sector will be based on how well it executes in the field.

eMarketer’s analyst Debra Aho Williamson says a dating service represents a potentially complex situation if Facebook fails to offer privacy-protected and safe dating services.

For online dating merchants, it’s critical to work with a reputable payment processor. So, if you need adult merchant processing and other merchant services, be sure to turn to a respectable high-risk credit card processing company.

A payment expert specializing in the high-risk field will offer you the lowest rates and the right payment processing solutions geared to your own specific business wants and needs.

Facebook’s New Dating Service

For Facebook, the move to the online dating space is an inevitable development. On the one hand, online dating is a market that counts for multi-billion dollars. On the other hand, it’s home to some of today’s stickiest mobile apps.

Based on a recent study, millennials are spending 10 hours a week on dating apps. Given Facebook’s declining user engagement, dating seems like a great remedy in this concern.

When it comes to users, they’ll be worried about the privacy of their data, especially after the scandal associated with Cambridge Analytica. According to Zuckerberg, the company has been building the dating service with their focus on users’ privacy.

The entry of the world’s most popular social networking platform into the online dating space will naturally add to the competitiveness of the industry. As a result, the innovative spirit of the industry will go higher, which will be beneficial for consumers.

On the whole, such online dating service could help Facebook regain its popularity among younger consumers. It’ll get people to visit FB more often. So, this is going to solve two immensely important issues for the company.

Author Bio: Electronic payments expert Blair Thomas co-founded eMerchantBroker, serving both traditional and high-risk merchants by offering adult merchant processing, and much more. His passions include producing music and traveling.

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